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Community group-buying initiatives take off in China as next billion-dollar market

In a small neighbourhood in Chengdu, capital of southwest China’s Sichuan province, a group of about 380 people from the same residential community goes online every day to check the grocery list sent via WeChat by their local express courier station.He Fang, a 55-year-old homemaker, joined this WeChat group hosted by the station in March, when most of the country was still on government-imposed lockdown to prevent the spread of Covid-19. She said this group-buying effort in the local community…

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