Amazon Is Testing Sea Limited in Its Core Market
Almost exactly a year ago, Amazon (NASDAQ: AMZN) launched its local website in Singapore — its first in Southeast Asia — taking aim at incumbent leaders Sea Limited‘s (NYSE: SE) Shopee and Alibaba‘s (NYSE: BABA) Lazada.
The tech giant brought its usual smorgasbord of benefits to the city-state, promising free two- to three-day delivery on a broad assortment of local products for all customers with an order minimum, free one-day delivery for Prime members, free two-hour delivery on groceries and household essentials, and access to Prime Video. Amazon priced its Prime subscription in Singapore at just a little more than $2/month, aiming to grab market share.
Image source: Amazon.