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Netflix Has Raised Prices in 2 Countries — Is the U.S. Next?

After boosting prices for its basic and standard plans in Australia last month, Netflix (NASDAQ: NFLX) made a similar move in Canada this month, increasing the cost of the standard and premium tiers. The bumps ranged from 1 to 2 dollars in local currency. Management is always evasive when asked by analysts whether or not price changes are in the pipeline.

“But really, at this point, we’re not even thinking about price increases,” then-Chief Product Officer Greg Peters said in April. Peters, who was promoted to COO in July, elaborated more on the company’s thinking on the second-quarter earnings call, but his comments seemed to suggest that price increases are a real possibility.

[W]hen we look forward, I would say every country is in a different mode. And so we’re going to sort of continue to assess a bunch of different factors over time. We’ll look at macro factors country by country. We’ll also look very closely at our specific metrics, and it’s metrics like engagement, like churn.

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