Will Esports Continue to Grow for Activision Blizzard?
Activision Blizzard (NASDAQ: ATVI) recently released viewership numbers for the Grand Finals of Overwatch League’s third season. The global average minute audience showed strong growth year over year, making this year’s Grand Finals between the San Francisco Shock and Seoul Dynasty the most-watched match ever for Overwatch League.
Esports is one of the fastest-growing markets within the video game industry. Despite the cancellation of live in-person events during the pandemic, esports is still driving growth in Activision Blizzard’s “other” segment, which includes revenue from Overwatch League and Call of Duty League. Although growth could be more difficult to come by going forward, Activision Blizzard remains focused on the long-term prize.
The 2018 Overwatch League Grand Finals. Image source: Activision Blizzard.