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Delta Recognized as a Best Taiwan Global Brand for the 10th Consecutive Year with an 11% Increase in Brand Value

TAIPEI, Nov. 17, 2020 /PRNewswire/ — Delta, a global leader in power and thermal management solutions, today announced it has been honored as one of Taiwan’s top 25 global brands in the prominent Best Taiwan Global Brands survey for the tenth consecutive year. The 2020 survey, organized by the Industrial Development Bureau and executed by Interbrand, the world-class branding value assessment organization, determined that Delta’s brand value reached USD 331 million in 2019, a surge of 11% year-on-year. Delta’s brand value has increased for 8 consecutive years.

Ms. Shan Shan Guo, Delta’s chief brand officer, said, “2020 is the tenth anniversary of Delta’s brand inauguration. Over that period of time, our endeavors have focused on realizing Delta’s brand promise of ‘Smarter. Greener. Together.’ and on fostering corporate social responsibility. We are truly honored to have received this prestigious external recognition over these ten years in which our brand has grown steadily while Delta has evolved from a components manufacturer into a provider of IoT-based smart energy-saving solutions. This year has been enormously challenging, especially due to COVID-19. But Delta quickly mobilized various online communication channels, such as digital marketing and social media, to offset the impact of restricted physical activities. During the pandemic, a new …

Full story available on Benzinga.com

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