Kulture and Comunidad Social Media Firm Debuts in Dallas
Two “40-something” moms launch influencer business to fill in diversity and age gap in local social media influencer market.
Dallas, TX, November 22, 2020 –(PR.com)– Kulture and Comunidad announces its launch as Dallas’ newest online social media influencer firm. Founded by San Antonio Holmes High School alumni and friends Crystal Brown-Tatum and Ginna Torres, the firm aims to connect businesses, promotions and sponsors to the unique demographic of mature people of color.
“I am a social butterfly by nature. Ginna and I found ourselves attending events or trying new establishments based on the recommendations of influencers who didn’t look like us,” says Brown-Tatum. “While we always found a way to have fun, we quickly realized that there was a need and market for us to reach out to businesses for our demographic.”
“The days of the celebrity endorsement are over,” adds Torres. “People look to their friends and peers …