Asos gains 1.5 million customers in six months

By BBC news5 days ago

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Online fashion group Asos has seen sales, profits and customer numbers continue to surge as Covid restrictions push trade away from the High Street.

Asos added one and a half million customers in the past six months, giving it a total of 24.9 million.

Sales rose 24% in the six months to 28 February, with profits jumping to 106.4m, up from 30.1m a year earlier.

Chief executive Nick Beighton said the pandemic had forced Asos to “rip up the playbook“ as the market shifted.

He told a conference call that in normal times, its young customer base was interested in buying clothes for going out.

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