On Dec. 8, the food company Tattooed Chef (NASDAQ: TTCF) announced two new products: plant-based pepperoni and plant-based sausage. The company's products were always vegetarian or vegan, but its new product announcements were its first for plant-based meat substitutes.
The plant-based meat space has well-known incumbents like Beyond Meat (NASDAQ: BYND) and privately held Impossible Foods all vying for consumers' dollars. But even though Tattooed Chef is entering the space, I don't believe investors should worry about competition heating up. These rivals are surprisingly more friendly and complementary than you might think.
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