Facebook and Adjust on the Global App Economy: Gaming and Entertainment Top Growth Verticals

By Adjust GmbH8 days ago

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Growth report enables marketers to target and retain their highest-value users in verticals across the app economy

SAN FRANCISCO, April 8, 2021 /PRNewswire/ --Adjust, the global app marketing platform, released todayits second global Mobile App Growth Report, in collaboration with Facebook*. Charting app growth and retention trends in 2020, the report demonstrates the extraordinary resilience of the app economy, with the strongest growth in APAC, MENA and South America. Gaming is the world's fastest-growing vertical, led by Argentina, while India tops the charts as the fastest-growing region.

(PRNewsfoto/Adjust GmbH)

Using its own Growth Score, Adjust created a global map to highlight mobile app trends outside big, mature markets showing app marketers where the highest growth potential can be found.

“Now more than ever, mobile marketers need a roadmap to identify just the right users, in just the right locales, at just the right points in their journey,“ said Andrey Kazakov, Chief Operations Officer of Adjust. “Adjust's data, coupled with Facebook's insights into user preferences and actions, enables marketers to target and retain their most highest-value users.“

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