From farm to face as Global Bioenergies turns waste to make-up

By Reuters7 days ago

By Sybille de La Hamaide

PARIS, May 4 (Reuters) - French biotech firm Global Bioenergies ALGBE.PA announced a new brand of make-up on Tuesday, with long-lasting products made from sugar beet residue rather than petrochemicals.

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With backing from French cosmetics giant L'Oreal OREP.PA, Global Bioenergies is betting on growing interest in natural alternatives to synthetic substances for make-up products.

The French firm has developed a process that turns residue, chiefly from sugar beet and some wood sugar, into isododecane, which is the main ingredient in long-lasting make-up products, such as waterproof mascaras or long-lasting liquid lipsticks.

Today, this isododecane only comes from petrol so there is no way to make products with a high proportion of natural ingredients in long-lasting make-up, Global Bioenergies co-founder and CEO Marc Delcourt told Reuters.

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