From farm to face as Global Bioenergies turns waste to make-up

By Reuters7 days ago

By Sybille de La Hamaide

PARIS, May 4 (Reuters) - French biotech firm Global Bioenergies ALGBE.PA announced a new brand of make-up on Tuesday, with long-lasting products made from sugar beet residue rather than petrochemicals.


With backing from French cosmetics giant L'Oreal OREP.PA, Global Bioenergies is betting on growing interest in natural alternatives to synthetic substances for make-up products.

The French firm has developed a process that turns residue, chiefly from sugar beet and some wood sugar, into isododecane, which is the main ingredient in long-lasting make-up products, such as waterproof mascaras or long-lasting liquid lipsticks.

Today, this isododecane only comes from petrol so there is no way to make products with a high proportion of natural ingredients in long-lasting make-up, Global Bioenergies co-founder and CEO Marc Delcourt told Reuters.

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