Hugo Boss expects sales to double in second quarter

By Reuters9 days ago

Reuters. FILE PHOTO: The logo of German fashion house Hugo Boss is seen on a clothing label at their outlet store in Mezingen near Stuttgart October 29, 2013. REUTERS/Michael Dalder/File Photo

BERLIN (Reuters) -German fashion house Hugo Boss saw first-quarter sales almost double in mainland China, and its casualwear business returned to growth, predicting a rebound in the rest of the business in the course of 2021 as COVID-19 lockdowns ease.


The company known for its smart men's suits said on Wednesday it is confident that sales in the second quarter will almost double, and it hopes to generate a positive operating profit in the period, although it cannot give a precise outlook.

Hugo Boss did not comment on the impact of a boycott of Western brands by Chinese consumers launched in late March over Western accusations of forced labour in Xinjiang.

At least three Chinese celebrities said in March they were dropping Hugo Boss, and some internet users vowed to boycott the brand for good.

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