Los Angeles, Feb. 23, 2021 (GLOBE NEWSWIRE) -- -
Ten of the world's leading hard kombucha brands have joined together to collectively commemorate World Kombucha Day on February 21.
In an unprecedented effort, these normally competitive brands—Boochcraft, Flying Embers Hard Kombucha, Jiant Hard Kombucha, Kombrewcha, KYLA Hard Kombucha, Local Roots Kombucha, Luna Bay Booch, Nova Easy Kombucha, Strainge Beast Hard Kombucha, and WILD TONIC® Jun Kombucha—are aligning together in this unique way to celebrate this burgeoning and dynamic category while spreading awareness for their beloved hard booch. What is hard kombucha? Kombucha is an effervescent drink made by fermenting tea, with hard kombucha taking it a step further with an additional round of fermentation. From the SCOBY, the symbiotic culture of bacteria and yeast used in the fermenting process, to the finished product, no two hard kombuchas are made the same, although the process shares similarities across the board.
This unified partnership will kick off in the days leading up to World Kombucha Day, February 21, with a series of social media posts, robust influencer collaboration, and targeted digital media, aimed to both educate and engage—infographics will provide informative attributes about the category, while loyal fans and booch lovers will be able to enter social giveaways. Starting February 18, and running through February 21, US-based booch fans (21+) can enter social giveaways hosted on each individual brand's respective social channels. Each participating brand will then select one winner to walk away with brand-specific goodies, while also being entered to win a collective grand prize from all ten hard kombuchas—which includes a variety of swag, apparel, glassware and gift cards.
Among countless recent praise for the rise of the category, both Whole Foods' Top Food Trends for 2021 and Instacart's “New Year, New Cart“ 2021 Grocery Trends named hard kombuchas as one to watch in 2021. This collective effort was birthed from each brand's desire to spread awareness and welcome new consumers into the category.
Of the ten participating brands, each brews up their own mix of unique personality and products:
- Boochcraft: is creating a future in which the most compelling beverage choices are the ones that align with a healthier planet. We brew premium organic hard kombucha, made distinctly delicious by fresh-pressed ...
Full story available on Benzinga.com