Lack of Interest in Autonomous Driving Features Not Only Down to Trust, Finds Strategy Analytics

By Benzinga14 days ago


Improving Usefulness and Usability Through Interface Design and Dealer Education Will Help Promote Autonomous Feature Benefits.

Strategy Analytics - A lack of trust is not the only contributing factor to the lack of widespread interest in automated driving/parking. The user experience of autonomous vehicles (AV) has many facets; consumers' hesitance with AVs extends to usefulness and usability. Some autonomous driving features simply cannot replace the joy experienced when driving.

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Autonomous Driving PR Stock Photo Jan 2021 (Source: Strategy Analytics)

A new report from the Strategy Analytics' In-Vehicle UX (IVX) service, “Consumers and Automated Driving: Looking Beyond Trust“, surveyed car owners in China, the US, ...

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