Improving Usefulness and Usability Through Interface Design and Dealer Education Will Help Promote Autonomous Feature Benefits.
Strategy Analytics - A lack of trust is not the only contributing factor to the lack of widespread interest in automated driving/parking. The user experience of autonomous vehicles (AV) has many facets; consumers' hesitance with AVs extends to usefulness and usability. Some autonomous driving features simply cannot replace the joy experienced when driving.
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Autonomous Driving PR Stock Photo Jan 2021 (Source: Strategy Analytics)
A new report from the Strategy Analytics' In-Vehicle UX (IVX) service, “Consumers and Automated Driving: Looking Beyond Trust“, surveyed car owners in China, the US, ...
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