Lack of Interest in Autonomous Driving Features Not Only Down to Trust, Finds Strategy Analytics

By Benzinga14 days ago

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Improving Usefulness and Usability Through Interface Design and Dealer Education Will Help Promote Autonomous Feature Benefits.

Strategy Analytics - A lack of trust is not the only contributing factor to the lack of widespread interest in automated driving/parking. The user experience of autonomous vehicles (AV) has many facets; consumers' hesitance with AVs extends to usefulness and usability. Some autonomous driving features simply cannot replace the joy experienced when driving.

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Autonomous Driving PR Stock Photo Jan 2021 (Source: Strategy Analytics)

A new report from the Strategy Analytics' In-Vehicle UX (IVX) service, “Consumers and Automated Driving: Looking Beyond Trust“, surveyed car owners in China, the US, ...

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