GRAND CAYMAN, Cayman Islands, April 8, 2021 /PRNewswire/ -- Uni Naming & Registry (“UNR“), one of the largest owners of Top Level Domains in the world, has provided a last and limited extension to the deadline for the public to participate in its groundbreaking auction event for 23 Top Level Domains. Interested/qualified parties should join immediately at in order to complete the bidder validation process by April 16.
No-reserve auctions will be held on April 28th, 2021 for each of these highly-coveted assets:
.audio, .blackfriday, .christmas, .click, .country, .diet, .flowers, .game, .guitars, .help, .hiphop, .hiv, .hosting, .juegos, .link, .llp, .lol, .mom, .photo, .pics, .property, .sexy, .tattoo
Announced several months ago, never before have so many domain assets been publicly auctioned. Given recent industry developments, this is likely the last time for many years that so many first-round generic Top Level Domains will be offered to the public. This type of public event has never happened in the past and is not likely to happen at this scale or quality level again.
Like IP spectrum, internet fiber, and radio frequencies, Top Level Domain names are foundational assets and labeling mechanisms that are fundamental to the operation of the Internet. They are owned by the largest companies in the world, including Google, Amazon, Godaddy and Microsoft. This asset class has become increasingly scarce as industry consolidation continues. Just this week, GoDaddy announced the acquisition of 30 TLDs for more than $120 million - growing its portfolio from zero to 240+ domain extensions in just 12 months. UNR is auctioning approximately 10% of this figure in one event.