The partisan divide which has bifurcated American society is increasingly impacting how consumers shop, according to a new study released by Savings.com.
Angry Consumers: In a nationwide of 1,008 adults, more than 50% of respondents said they were more likely to boycott a brand for political reasons today compared to how they felt one year ago.
Among those polled by Savings.com, 61% of Democrats said they were likely to boycott over politics compared to 41% of Republicans, while 47% of all respondents said they were more likely to spend money with a brand they align with politically.
Furthermore, 25% of respondents were still sore over last year’s presidential election and would likely boycott a company or brand based on what happened during that campaign.
As for the ongoing pandemic, 46% of Democrats said they would boycott over lenient COVID-19 policies versus 28% of Republicans, although 31% of Republicans would boycott if policies were too strict versus 21% of Democrats.