New Research: 87% of U.S. Travelers Planning Summer Travel; More than 50% Considering Orlando

By Visit Orlando7 days ago

ORLANDO, Fla., May 4, 2021 /PRNewswire/ --As major travel destinations such as New York City and Las Vegas begin relaxing restrictions and re-opening for tourism, Orlando approaches its one-year anniversary as the nation's frontrunner for creating safe and successful tourism experiences. Recognizing the ongoing road to recovery during National Travel & Tourism Week, Visit Orlando hosted its first live, in-person event to share the latest outlook for summer travel, and new consumer travel trends from respected research firm Destination Analysts.



Our research is showing that Americans are ready to travel again, said Erin Francis-Cummings, president and CEO of Destination Analysts. We are seeing that 87% of American travelers expect to take a trip this summer, which is more than double the percent that took a trip in the summer of 2020. Orlando is seeing extremely strong interest with 51% of respondents saying they are considering the destination for 2021.

For Orlando, we are seeing several key indicators trending in very positive directions, said Casandra Matej, president and CEO of Visit Orlando. Our region's meetings sector is outpacing the national recovery forecast at double the expected rate, and lodging demand surged 50% from February to March due to a successful spring break. Orlando's strong reputation for safety, unique outdoor experiences and family connectedness appears to be really resonating with consumers making plans right now, helping propel Orlando to the destination of choice for summer.

Orlando Leading the Return of Meetings

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