Automaker Renault India on Thursday said it has launched a vehicle scrapping programme in partnership with the country's first organised scrap vehicle recycling company CERO.
The maker of Kwid and Triber has launched 'R.E.L.I.V.E' programme in partnership with CERO Recycling, a joint venture between Mahindra Intertrade Ltd and MSTC a government of India enterprise.
The company's initiative is aimed at providing the potential customers with a seamless hassle-free channel to scrap their old vehicles, buy new Renault vehicles and also avail attractive benefits on their new purchase.
“We are extremely confident that this partnership will ensure a hassle-free experience for the customers and adoption of better technology and promote safety on the Indian roads in a scientific and environment-friendly manner,“ Renault India Operations Country CEO and MD Venkatram Mamillapalle said in a statement.
With its eco-friendly practices, CERO will help reduce carbon footprint, making a zero-waste and zero pollution ecosystem, while Renault will offer attractive and exclusive guaranteed benefits on new vehicle purchase, he added.