SHEBA® unveils Hope Reef: World's Largest Coral Restoration Program Announced

By Markets Businessinsider Com8 days ago

SHEBAunveils Hope Reef

  • Leading cat food brand SHEBAhas begun work onthe world's largest coral restoration program, which aims to restore more than 185,000 square meters of coral reefs around the world by 2029
  • The coral reef, which can be seen on Google Earth, has been regrown to spell the word HOPE to drive awareness and show how positive change can happen within our lifetime
  • Visit the first-of-its-kind YouTube Channel where with every video view, advertising revenue is donated to The Nature Conservancy to support its reef restoration initiatives

LONDON, May 5, 2021 /PRNewswire/ -- Hope Reef, the start of the world's largest coral reef restoration program,has been unveiled off the coast of Sulawesi, Indonesia. The reef, which can be seen on Google Earth, has been built to spell the word H-O-P-Eand is asymbol to show the world how positive change can happen within our lifetime.

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Scientists estimate that if the world does nothing, 90% of the world's tropical reefs will be gone by 2043, impacting nearly 500 million people who depend on them for food, income and coastal protection[1]. The effort to solve this requires global cooperation on a massive scale and SHEBAhopes to play the role of catalyst, helping to ensure the future has coral reefs and fish.

While the unveiling of Hope Reef takes place today, its restoration began two years ago. Since then, coral cover has increased from 5 to 55%, fish abundance has increased and we have seen the return of species such as sharks and turtles. By the end of 2029, SHEBA's ambition is to restore more than 185,000 square meters of coral reef at sites around the world roughly the size of 148 Olympic Swimming Pools.

Viewers who watch the SHEBA Hope Reefstory, The Film That Grows Coral onYouTube will help raise money for reef restoration.With every view, the advertising money generated is invested into coral reef restoration through campaignpartner, The Nature Conservancy. This is the first time ever that 100% of the funds from a YouTube channel have been monetized for sustainability efforts.

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