Tailify raises GBP3.7m Series A investment

By clara.dijkstra3 days ago

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Tailify raises GBP3.7m Series A investment

Submitted

08/04/2021 - 9:35am

Tailify, a full service influencer marketing company, has secured Series A funding from Guinness Asset Management, supported by existing investors.

Tailify builds influencer growth programmes for some of the worlds most ambitious brands. Mainly, Tailify helps brands select influencers, craft effective strategies and measure the result of that activity. With the help of their AI and behavioural science team, Tailify aims to do better influencer selection and messaging than any human being or agency in the world.

Tailify was one of the early pioneers in influencer marketing when launched in Stockholm 2014. Since moving to London in 2016, they have designed and managed over 400 influencer growth programmes for brands like Uber, LG, IKEA and agencies like Group M and PHD.

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