Technology redefining real estate paradigms in India

By FE Online4 days ago

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In real estate, developers are increasingly leveraging technology to boost customer experiences, build a strong brand recall and intensify customer engagement.

Amid the proliferation of emerging technologies, push by the government and path-breaking initiatives by developers, technology will continue to disrupt real estate and will be an enabler to boosting customer experience.

Technology has redefined almost every sector and industry, and real estate is no exception. The COVID-19 pandemic has accelerated digitization and disrupted conventional business models. Amid work from home, technology has emerged as a panacea to sustain the momentum. Face-to-face meetings have paved the way for virtual sessions over Skype and Zoom; in-store shopping has given way to video shopping-commerce. In real estate, developers are increasingly leveraging technology to boost customer experiences, build a strong brand recall and intensify customer engagement.

Keeping pace with digitization, the Krisumi Corporation, India’s first Indo-Japanese joint venture in real estate, recently organized a one-of-a-kind webinar that witnessed an overwhelming participation of approximately 2000 delegates in the Indian real estate ecosystem. It focused on the New Age experiences of homebuyers in Indian real estate with an objective to bring all stakeholders on a single platform.

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