TrueCar and Roadster Partner to Provide TrueCar Users Option to Finalize their Car Deal Online

By Markets Businessinsider Com8 days ago

SANTA MONICA, Calif., May 4, 2021 /PRNewswire/ --TrueCar, Inc. (NASDAQ: TRUE), the most efficient and transparent online destination to buy a car, today announced the launch of a pilot program with digital sales platform, Roadster. For the first time, consumers using TrueCar will now be able to finalize their car buying deals digitally through an API that integrates directly into Roadster's back-end software. This capability is currently available at over 650 dealers that work with both TrueCar and Roadster.

TrueCar's experience is flexible and aims to enable consumers to have as much or as little of their car buying experience online as they prefer. Consumers can research and find the right car online, and get real pricing on an actual vehicle. They can also get a cash offer on their trade-in to put toward their new vehicle. With this program, consumers can now extend the car buying experience even further online by completing their deal terms digitally through the integration with Roadster.


The ability to finalize the terms of a car deal online is critical to creating a great retail experience, said Mike Darrow, President & CEO of TrueCar. Through our pilot program with Roadster, TrueCar consumers at select dealerships now have the ability to build real car deals digitally, including finance terms.

The TrueCar and Roadster program marks the first step in TrueCar's journey to leverage data exchanges and technology integrations with digital retailing providers such as Roadster to improve the car buying experience. This approach modernizes data exchanges via API integrations built by partners like Roadster as opposed to limited legacy email methods currently being utilized. This enhancement addresses pain points for both consumers and dealers that make car buying easier, removing unnecessary friction between buyers and sellers.

Consumers who use the TrueCar and Roadster integration can now pick up on the dealer's Express Storefront right where they left off on TrueCar, without having to repeat any steps. The consumer will see the same vehicle price, qualifying incentives, and lease / finance deal terms that they configured and were presented on TrueCar (subject to validation of the information provided by the consumer). For dealers, this ensures they not only have all the pertinent deal structure inputs from the consumer, but also makes the process even more efficient by passing the information directly into the dealer's Roadster Admin sales tool for easy follow up.

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