Urban Indians more proactive about health and fitness in Covid times: Report

By Priyadarshini Maji6 days ago

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It was seen that urban Indians indulged in a variety of activities to keep themselves mentally and physically fit, in terms of looking after their health and fitness.

Insurers have made policyholders aware that health and fitness directly impact their premium amount of an insurance policy.

With the Covid-19 pandemic having medical implications, urban Indians are becoming proactive about health and fitness, as per the findings of a survey conducted by Max Life Insurance.

The third edition of Max Life’s flagship survey – Max Life India Protection Quotient 3.0 (IPQ 3.0)’, conducted in partnership with Kantar talks about greater financial protection for the country. It states that the number of people considering having an application for tracking their health was also significant during this time. Urban Indians said theyd be interested in using an app that enables discounts on premiums in response to maintaining certain health and wellness patterns.

According to the report, around 72 per cent of respondents were actively looking for products that will improve immunity and 71 per cent paid attention to health and fitness regimes.

It was also seen that urban Indians indulged in a variety of activities to keep themselves mentally and physically fit, in terms of looking after their health and fitness with 75 per cent consumed healthy, home-cooked food, 54 per cent regularly exercised (walking, gym, yoga), 47 per cent went for regular health check-up and 30 per cent adopted the use of fitness bands, health monitoring device, etc. reflecting significant shifts in attitude towards health and fitness, in the backdrop of Covid-19.

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