If you own cruise line stocks, chances are you're having a pretty good day today. Around 1:10 p.m. EST on Thursday, Carnival (NYSE: CCL) stock was up 5.2% and Royal Caribbean (NYSE: RCL) was 5.6% higher, while Norwegian Cruise Line Holdings (NYSE: NCLH) shares were booking a 7.1% gain.
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It's not entirely clear why the entire sector is surging. Carnival announced this morning that its Holland America brand has opened bookings for cruises to and from Europe for 2022. To encourage customers to sign over their discretionary dollars early, Carnival is offering $2,300 in incentives, and it has cut the required deposit amount in half. Still, announcing cruises more than a year away seems a strange reason for bidding up Carnival shares today.